Effective date: 27 September 2025
Last updated: 27 September 2025

Controller & Contact
‍
Zap Media Pvt Ltd
102 First Floor, 16th Commercial Street, Building #4-C, Phase 2 Ext Defence Housing Authority, Karachi, 75500, Pakistan
Email: mustafa@zap-media.co
Phone: +92 332 2558557

If you have questions about this policy or your data, contact us using the details above.

1) What we collect

We collect the following categories of information:

● Contact & Business Details – name, email, phone, company, role/title.
● Communications – messages you send via forms, email, chat, or phone.
● Marketing Preferences – your newsletter/opt-in status.
● Usage & Device Data – pages viewed, links clicked, IP address, device and browser information, approximate location, and referrers, collected via cookies and similar technologies.
● Ad & Measurement Data – interactions with our ads across platforms (e.g., Google, Meta) and related performance/attribution signals.
● Client Account Data (if you become a client) – campaign structure, budgets, and performance data necessary to manage your advertising.
● Billing Data (if applicable) – invoicing information and payment confirmations (we do not store full payment card details on our servers).

Sources of data:

● Directly from you (forms, email, calls).
● Automatically via cookies/SDKs (Google Analytics 4, Google Ads, Meta Pixel if enabled).
● From service providers and advertising partners, where permitted.

2) How we use your information

We use information to:

● Provide and improve our websites and services.
● Respond to enquiries and deliver proposals.
● Plan, create, manage, and optimize advertising campaigns.
● Generate keyword ideas and historical metrics for media planning.
● Measure performance, attribution, and audience insights.
● Send service communications and (with your consent or as permitted) marketing updates.
● Prevent abuse, secure our systems, and comply with legal obligations.

Legal bases (where applicable): consent, performance of a contract, legitimate interests (e.g., improving services, securing systems), and legal compliance.

3) Use of Google Ads API data

We access the Google Ads API only for accounts we own or manage for clients, in order to:

● generate keyword ideas and historical metrics,
● build and manage campaign/ad group structures, budgets, and bids, and
● measure, report, and optimize performance.

We do not sell Google Ads API data, do not use it to build a public keyword database or competitive product, and do not attempt to replicate the Google Ads user interface. Access is limited to authorized personnel and protected by industry-standard security practices.

4) Advertising, analytics & cookies

We use cookies, pixels, and similar technologies for analytics and advertising, including Google Analytics 4 and Google Ads (and, where implemented, Meta Pixel). These tools help us understand website usage, measure demand, personalize content, and improve account structure and performance.

Your choices:

● You can control cookies in your browser settings.
● Google tools: opt out of Ads personalization at adssettings.google.com and GA via tools.google.com/dlpage/gaoptout.
● Email: unsubscribe using the link in our emails or write to mustafa@zap-media.co

5) Sharing of information

We do not sell personal information. We share it only with:

● Service providers/processors (hosting, analytics, advertising platforms, CRM, email, billing) under contracts requiring them to act solely on our instructions.
● Professional advisers (legal/accounting) under confidentiality.
● Authorities where required by law or to protect rights, safety, and security.
● Business transfers in the event of a merger, acquisition, or reorganization.

6) Retention

We keep personal data only as long as necessary for the purposes described above, then delete or anonymize it. Typical retention periods vary by category (e.g., analytics data often 24–26 months, contract/billing records as required by law). We may keep minimal records to respect suppression/opt-out requests.

7) International transfers

We operate from Pakistan and may use providers located in other countries. Where applicable, we implement appropriate safeguards (e.g., contractual commitments) to protect your information when it is transferred across borders.

8) Security

We use administrative, technical, and physical safeguards designed to protect personal information against accidental or unlawful destruction, loss, alteration, unauthorized disclosure, or access. No method of transmission or storage is 100% secure; we regularly review and improve our safeguards.

9) Your rights & choices

Depending on your location, you may have rights to access, correct, delete, or restrict the use of your personal data, object to certain processing, and withdraw consent where processing is based on consent. You may also have a right to data portability and to lodge a complaint with a supervisory authority. To exercise any rights, email mustafa@zap-media.co

You can always opt out of marketing emails via the unsubscribe link or by contacting us.

10) Children

Our services are not directed to children under 13 (or the applicable age in your jurisdiction), and we do not knowingly collect their personal information.

11) Third-party links

Our websites may link to third-party sites and services. Their privacy practices are governed by their own policies; we are not responsible for them.

12) Changes to this policy

We may update this Privacy Policy from time to time. The “Effective date” above indicates when the latest version took effect. Significant changes will be highlighted on this page.

How to contact us
For privacy questions or requests, contact mustafa@zap-media.co or write to the postal address listed at the top of this policy.