Save On Wireless, a Canadian telecommunications company. They approached us with a request to increase awareness among their target audience of business owners and telecommunications companies. The client was looking to generate leads and improve their online visibility.
Objectives:
Save On Wireless had the following main objectives:
- Target a specific corporate audience: The client wanted to increase their brand awareness among their ideal target audience of business owners and telecommunications companies.
- Generate leads: The client was looking to generate leads for their business and increase their customer base.
Target Audience:
Save On Wireless's target audience was business owners and telecommunications companies looking for reliable and affordable cellphone services.
Strategies:
To help Save On Wireless achieve its objectives, we developed a comprehensive marketing strategy that included:
- Search Engine Optimization: We conducted extensive research and implemented Search Engine Optimization (SEO) techniques to improve the client's online visibility and search engine ranking.
- Facebook and Google Ads: We ran targeted Facebook and Google ads to increase brand awareness among the client's target audience and generate leads.
- Engaging and awareness posts: We created maximum engagement and awareness posts targeting the ideal target audience to increase their visibility.
- Increased visibility on social platforms: We increased the client's visibility on social platforms like LinkedIn, Twitter and Instagram.
Results:
The marketing campaign was successful, resulting in:
- Within a short period of time, we were able to generate around 165 Lead Forms, 100K reach and 150K impressions on social media platforms for Save On Wireless, exceeding the client's expectations. We were also able to increase brand awareness among the target audience, leading to improved customer engagement and increased customer base. The SEO techniques we implemented helped improve the client's online visibility and search engine ranking, resulting in more traffic to their website.
In conclusion, our social media marketing and search engine optimization strategies were able to help Save On Wireless achieve their objectives of generating leads and increasing awareness among their target audience.
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