Strategies:

To help Snack & Sauce achieve its objectives, we developed a comprehensive marketing strategy that included:

1. Developing a comprehensive online menu: We suggested developing a comprehensive online menu featuring all of the company's products, along with detailed descriptions and prices, to make it easier for customers to place orders.
2. Collaborating with delivery services: We recommended working with delivery services like Uber Eats and Grubhub to increase the company's visibility and reach a larger audience.
3. Social media marketing: We created a social media marketing plan for Snack & Sauce to increase its online presence and reach out to potential customers on all platforms.
4. Email marketing campaigns: We designed email marketing campaigns to keep the customers engaged and informed about the new product launches and special promotions.
5. Implementing customer feedback system: We suggested implementing a customer feedback system to get insights into customers' preferences and improve product offerings.

Results:

The marketing campaign was successful, resulting in:

• Increased online visibility: Following the implementation of our proposed solutions, Snack & Sauce experienced a 65% increase in online visibility, exceeding their target of 30%.
• Increased delivery orders: The collaboration with delivery services led to a 40% increase in delivery orders, surpassing the target of 20%.
• Positive customer feedback: The customer feedback system helped the company identify areas of improvement, leading to an increase in customer satisfaction ratings to 4.5 out of 5.
• Expansion: The success of the campaign led to the company's expansion plans, with the opening of a new location in a nearby city.

Overall, our solutions helped Snack & Sauce establish a strong online presence, reach a larger audience, and achieve its objectives for growth and expansion.