UHealth Hospital had undergone significant changes in their operations, including hiring new experienced and qualified staff and upgrading their equipment. However, due to the lack of public trust in the previous hospital management, UHealth's new image was at risk. They approached us to help them gain back the trust of the public and increase footfall to their hospital.
Objectives:
UHealth Hospital's main objectives were to:
- Regain public trust: The client wanted to regain public trust by showcasing their new experienced and qualified staff and the upgraded equipment.
- Increase footfall: UHealth Hospital wanted to increase footfall to their hospital by attracting people and retaining existing ones.
Target Audience:
UHealth Hospital's target audience was people of all ages who needed healthcare services like:
- People living within a certain radius of the hospital: These people are likely to be in the hospital's catchment area and would be more likely to use its services.
- Family members or caregivers of patients: People who have a family member or loved one in need of medical care would be a key target audience for a hospital.
- People who have previously interacted with the hospital's Facebook page: Targeting people who have already engaged with the hospital's Facebook page would help to build on existing interest in the hospital.
- People with an interest in healthcare: This could include people who follow health and wellness blogs, attend health conferences, or have expressed interest in healthcare-related topics on Facebook.
Strategies:
To help UHealth achieve its objectives, we developed a comprehensive marketing strategy that included:
- Introducing the new staff and equipment: We created a social media campaign that introduced UHealth's new experienced and qualified staff and their upgraded equipment. This campaign aimed to showcase UHealth's commitment to providing quality healthcare services and regain public trust.
- Conducting market research: We conducted market research to identify customer preferences in the healthcare industry and found that social media was a highly effective marketing tool.
- Developing a creative concept: We developed a creative concept centered around the theme "Your Health, Our Priority," which emphasized the hospital's commitment to putting patients first and providing quality healthcare services.
- Implementing a social media advertising campaign: We launched a targeted social media advertising campaign on platforms like Facebook and Instagram to increase brand awareness and attract people.
- Creating a referral program: We recommended creating a referral program for existing patients, encouraging them to refer their friends and family to UHealth and offering incentives for successful referrals.
Results:
The marketing campaign was successful, resulting in:
- Within 3 months, UHealth Hospital saw a 25% increase in footfall, and the client reported positive feedback from patients regarding the hospital's new image and quality healthcare services.
- The social media campaign received 4.5 out of 5 in overall positive feedback from the public, and UHealth Hospital gained new followers and increased brand awareness.
- The referral program was successful in attracting people, and UHealth saw a 30% increase in new patient admissions compared to the previous quarter.
Overall, our marketing strategy helped UHealth Hospital regain public trust, increase footfall, and establish itself as a trustworthy healthcare provider in the local market.
.png)
.svg){kind=icon}
.svg){kind=icon}
.svg){kind=icon}