CHATORAAY is a street food and BBQ-snack-based food outlet. They approached us for a branding and logo design project. They wanted a logo that would grab the attention of passersby and make them want to try their food.
Brainstorming:
Our team started the design process by brainstorming ideas for the logo that would reflect CHATORAAY's values and services. We focused on creating a design that was fun, playful, and eye-catching After several rounds of brainstorming, we decided on a color palette that included black and red.
Design Concept:
The concept for the logo was inspired by the name of the food outlet, "CHATORAAY," which means someone who likes to eat a lot we wanted the logo to convey the message of the food outlet being a fun and playful place where you can indulge in delicious street food and BBQ-snacks.
Final Result:
The result was a logo that perfectly embodied CHATORAAY's brand identity. The use of black and red colors created a sense of excitement and playfulness that resonated well with the target audience. The use of a tongue in the shape of the letter "C" was a clever and memorable way to convey the message of the food outlet being a place for indulging in delicious street food and BBQ snacks. Our design successfully captured the essence of the client's brand, and the client was extremely satisfied with the outcome.
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