Snacking is a quality fast-food chain that serves a variety of food options to its customers. They wanted a logo that represents their brand message of "building your meal brick by brick" and showcases the company's playful and young vibe.
Brainstorming:
We focused on creating a design that was bold, playful, and modern. We considered the company's product offerings and its unique selling proposition when selecting the color scheme. After several rounds of brainstorming, we decided to use bold colors such as red, yellow, and blue to make the brand visually appealing to the younger audience.
Design Concept:
The concept for the logo was inspired by the idea of "building your meal brick by brick." We wanted the logo to convey the message of customization and flexibility in food choices. To achieve this, we designed a brick-like structure to showcase all the product offerings. We added a small crown above the letter "i" to signify royalty and highlight the brand's quality offerings. We used bold colors and a playful font to create a sense of youthfulness and vibrancy.
Final Result:
The final result was a logo and packaging design that perfectly captured Snacking's brand identity. The bold colors, brick-like structure, and playful font convey the message of customization and flexibility in food choices, making the brand visually appealing to the younger audience.
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