![Meethas Brand Logo](https://cdn.prod.website-files.com/612ce8cfaaf5b03f184380c2/613e23193d78bd5a70e45521_Mithaas-02.png)
Meethas by Younus Khan is a bakery that aims to showcase a warm, cozy, and welcoming vibe for its target audience. They approached us for a branding and logo design project. They wanted a logo that would represent their brand identity and showcase their warmth and welcoming personality.
Brainstorming:
We focused on creating a design that was simple, modern, and conveyed warmth and approachability. We also considered the target audience and their preferences when selecting the color scheme. After several rounds of brainstorming, we decided on a color palette that included shades of pink and orange.
![](https://cdn.prod.website-files.com/612ce8cfaaf5b03f184380c2/6149a7185552ddaa73b7e59d_613e22c1ca838d105559f478_Mithaas-01.png)
Design Concept:
We wanted the logo to convey the message of approachability, happiness, and simplicity. To achieve this, we designed a simple yet elegant logo that features the name "Meethas" in a warm pink color with a playful font that embodies the characteristics of warmth, approachability, and happiness. The orange color is used as an accent to highlight the warmth and playfulness of the design.
![Meethas Packaging Mockups](https://cdn.prod.website-files.com/612ce8cfaaf5b03f184380c2/613e2b5736aa8cffde703db7_Mithaas-01-01.png)
![Meethas Mockups](https://cdn.prod.website-files.com/612ce8cfaaf5b03f184380c2/613e2d2d19fd8f3a66d12447_Mithaas-01-01-01-01.png)
Final Result:
The final result was a logo that perfectly embodied Meethas's brand identity. The simple yet striking design of the name "Meethas" in warm pink with a playful font conveys the message of warmth and approachability that Meethas aims to showcase. The use of orange as an accent color adds a playful touch to the design, making it more approachable and appealing to the target audience.