PAYZ is an investment firm that provides investment opportunities to customers. They approached us with the requirement of developing a new logo and brand identity that represents their values and professionalism.
Brainstorming:
Our team started the design process by brainstorming ideas for the logo that would reflect PAYZ's values and services. We focused on creating a design that was simple, modern, and professional. We also considered the company's target audience and their preferences when selecting the color scheme. After several rounds of brainstorming, we decided on a color palette that included gold, and dark leafy green.
Design Concept:
The concept for the logo was inspired by the initials of the owner and his three sons, which formed the four pillars of the company, symbolizing solidarity. We wanted the logo to convey the message of strength, stability, and trust. To achieve this, we designed a simple yet elegant logo that features the four pillars in gold and dark leafy green with the company name in a modern font at the side of pillars.
Final Result:
The final result was a logo that perfectly embodied Payz's brand identity. The simple yet striking design of the four pillars with the name "Payz" written underneath in a modern font conveys the message of the brand's professionalism and reliability. The use of gold and dark leafy green colors, creates a sense of luxury and trustworthiness that resonates well with the target audience. Our design successfully captured the essence of the client's brand, and the client was extremely satisfied with the outcome.
.svg){kind=icon}
.svg){kind=icon}
.svg){kind=icon}