The Views is a real estate development company that provides luxurious residential options with scenic views and the surrounding mountains. They requested a logo that reflected the natural beauty of their properties while showcasing their commitment to providing luxurious living experiences to their customers.
Brainstorming:
We focused on creating a design that was elegant, and modern, and reflected the natural beauty of the area. We considered the client's target audience and preferences when selecting the color scheme. After several rounds of brainstorming, we decided on a color palette that included dark and light shades of earthy brown.
Design Concept:
We wanted the logo to convey the message of natural beauty, elegance, and luxury. To achieve this, we designed a simple yet elegant logo that features the upper fraction of the logo representing the mountainous aspect of the area, and the lower fraction illustrating the water base surrounding all sides of the island. The logo has been fused with the letter 'V' in the company name, representing the nature of the landscapes around the properties.
Final Result:
The result was a logo that perfectly embodied The Views' brand identity. The simple yet striking design of the mountains and water base in earthy brown colors conveys the message of natural beauty and luxury. The use of the 'V' in the company name adds a unique touch to the logo while maintaining its elegance.
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