BOX'D | FAST FOOD is a popular fast food chain that recently moved to a new location. As a result, they needed to engage a brand new audience and attract new clients to their business.
Objectives:
Main objective was to attract a new audience and increase sales after moving to a new location. The client wanted to establish a strong brand presence in the new area, increase foot traffic to the restaurant, and ultimately boost sales. Additionally, the client wanted to differentiate themselves from other fast-food restaurants in the area and position themselves as a top choice for customers seeking high-quality, tasty food.
Target Audience:
The target audience for BOX'D were people in the surrounding area within a 5KM radius who were looking for fast and convenient food options.
Strategies:
To help BOX'D | FAST FOOD achieve its objectives, we developed a comprehensive marketing strategy that included:
- Targeting restaurants within a 5km radius: We targeted restaurants within a 5KM radius of the new location to attract new customers and increase brand awareness.
- Website optimization: We created a new website for the business that was optimized for search engines and showcased the restaurant's menu and offerings. We also used social media platforms like Facebook and Instagram to promote the restaurant, its offerings, and its discounts and deals.
- Targeted advertising: We launched a targeted digital advertising campaign using platforms like Facebook and Google Ads to reach potential customers in the area. We targeted users based on their location, interests, and online behaviors to maximize the effectiveness of our ad spend
- Email marketing: We collected email addresses from customers who visited the restaurant and used them to launch an email marketing campaign. We sent regular newsletters and promotional emails to customers to keep them engaged and informed about new offerings and deals.
- Strategic partnerships: We formed partnerships with instagram influencer and organizations to help promote the restaurant and its offerings.
Results:
As a result of our marketing efforts, we achieved the following results:
- A 30% increase in sales during prime eating times.
- The Facebook page reached over 120,000 people and had over 7,000 page likes, while the Instagram account had over 4,500 followers and reached over 75,000 people.
- Increased brand awareness and recognition in the local area.
- An increase in website traffic by 50% from interested customers.
- 4.5 out of 5 in overall Positive feedback ratings from customers who appreciated the discounts and promotions offered by BOX'D.
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