Strategies:

To help Metro Medical Center achieve its objectives, we developed a comprehensive marketing strategy that included:

1. Conducting market research: We conducted market research to identify the target audience and their preferences, which helped us determine the most effective advertising channels.
2. Developing a creative concept: We developed a creative concept that emphasized the hospital's state-of-the-art facilities, experienced medical staff, and quality medical services.
3. Implementing a social media advertising campaign: We launched a targeted social media advertising campaign on Facebook that featured eye-catching graphics and clear calls to action.
4. Running promotions and special offers: We recommended running promotions and special offers to attract new patients and encourage repeat visits.

Results:

The social media advertising campaign was successful, resulting in:

• Increased public awareness: A total reach of over 300,000 on Facebook and Instagram, The campaign was successful in increasing public awareness of Metro Medical Center's services and establishing a presence on social media.
• A 25% increase in new patient appointments: The promotions and special offers helped attract new patients, resulting in a 25% increase in new patient appointments.
• Positive feedback from patients: 4.2 out of 5 in overall patients reported high levels of satisfaction with the quality of medical services and the professionalism of the staff.

The success of our campaign helped Metro Medical Center establish a presence on social media and attract new patients, contributing to the growth and sustainability of their business.