Universal Store, a stationery company with a 30-year presence in the industry. Despite their long-standing reputation in the stationery industry, Universal Store had yet to establish a digital presence due to the increasing competition online. The client approached us to help them establish an online presence through indirect marketing.
Objectives:
Universal Store's objectives were to:
- Establish a digital presence: The client wanted to establish an online presence to increase their visibility and reach potential customers who were shopping online.
- Increase brand awareness: The client wanted to increase brand awareness and create a buzz about their products.
- Encourage customer engagement: The client wanted to encourage customer engagement by holding an online art competition that would attract potential customers and encourage them to participate.
Target Audience:
Universal Store's target audience was artists, students, and stationery enthusiasts who were interested in high-quality and unique stationery products. Our research also revealed that the target audience was tech-savvy and looking for engaging digital experiences.
Strategies:
To help Universal Store achieve its objectives, we developed a comprehensive marketing strategy that included:
- Creating an online art competition: We suggested holding an online art competition to establish an online presence through indirect marketing. This competition promised prizes for the lucky participants as well as discounts and other benefits for everyone, which increased participation.
- Social media marketing: We launched a targeted social media marketing campaign on platforms like Facebook and Instagram to increase brand awareness and attract new customers. The campaign centered around the art competition and encouraged customers to participate by sharing their artwork on social media.
- Creating an engaging landing page: We designed a user-friendly landing page that showcased the competition and encouraged users to participate by sharing their artwork and learning more about the brand.
- Email marketing: We sent out promotional emails to existing customers and subscribers, encouraging them to participate in the competition and share it with their friends and family.
Results:
The marketing campaign was successful, resulting in:
- More than 92,000 individuals reached on Facebook and Instagram: The targeted social media marketing campaign helped increase brand awareness and reach potential customers online.
- 305 forms filled out in total: The online art competition received a high number of entries, which helped increase customer engagement and promote the brand.
- 100 people participating in the competition: The competition encouraged customer engagement and attracted potential customers who were interested in high-quality and unique stationery products.
- More than 2,000 comments raising awareness of Universal Store: The competition generated a buzz about the brand and helped increase its visibility online.
Overall, the online art competition successfully established Universal Store's online presence and helped increase brand awareness, customer engagement, and sales potential. The client was satisfied with the results and is currently exploring more ways to expand their digital presence and reach new customers online.
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