The Intellect School, one of the largest schools in the city. Despite having highly skilled staff and providing quality education based on Islamic principles, The Intellect School lacked awareness and recognition among the target audience.
Objectives:
The Intellect School's objectives were to:
- Increase brand awareness: The client wanted to increase awareness and recognition of The Intellect School among the target audience.
- Promote faculty and staff: The client wanted to showcase the highly skilled faculty and staff of the school and their contributions to the education system.
Target Audience:
The target audience was parents and students looking for quality education based on Islamic principles.
Strategies:
To help The Intellect School achieve its objectives, we developed a comprehensive social media marketing strategy that included:
- Daily engaging content: We suggested posting engaging content on The Intellect School's social media channels to increase engagement and followers.
- Highlighting faculty and staff: We recommended highlighting the highly skilled and experienced faculty and staff of The Intellect School twice a week to showcase their contributions to the education system and increase brand credibility.
- Implementing a consistent brand voice: We developed a consistent brand voice for The Intellect School to ensure that all social media content was in line with the brand's core values and principles.
Results:
Following the implementation of our proposed solutions, The Intellect School experienced a significant increase in social media engagement and brand awareness, including:
- 4000+ likes on Facebook Page: We were able to generate 4000+ likes on The Intellect School's Facebook Page within the campaign of 3 months without any ads. This was a significant achievement for the school and helped to increase brand awareness among the target audience.
- Increased engagement: By posting daily engaging content and highlighting the faculty and staff, we were got a 45% increase in engagement on The Intellect School's social media channels.
- Improved brand credibility: Consistent brand messaging and highlighting the skilled faculty and staff helped to improve brand credibility and recognition among the target audience.
Overall, our social media marketing strategy helped The Intellect School achieve its objectives of increasing brand awareness and promoting the highly skilled faculty and staff.
.png)
.svg){kind=icon}
.svg){kind=icon}
.svg){kind=icon}