Meli's Kitchen, an Italian restaurant based in Dubai. They wanted to increase their customer base and attract more business during lunch hours from the corporate community and during evening hours from families.
Service:
Digital Marketing and promotion
15%
Increase in lunch hour orders
25%
Increase in orders during evening hours
150K
Total Reach
Objectives:
Meli's Kitchen's main objectives were to:
- Increase lunch hour orders from the corporate community: Meli's Kitchen wanted to attract more customers from the corporate community during lunch hours, as this was a slow time for the restaurant.
- Attract more families during evening hours: The client wanted to increase their customer base during the evening hours by attracting more families to their restaurant.
Target Audience:
Meli's Kitchen's target audience was the corporate community during lunch hours and families during evening hours.
Strategies:
To help Meli's Kitchen achieve their objectives, we developed a comprehensive marketing strategy that included:
- Creating full-meal discounts for dinner: We suggested offering full-meal discounts for dinner to attract families to the restaurant during the evening hours.
- Discount codes and promo codes: We created discount codes and promo codes to emphasize the shipping services offered by the restaurant, as this was a major selling point for busy corporate customers.
Results:
The marketing campaign was successful, resulting in:
- A 15% increase in lunch hour orders from the corporate community, exceeding the target of 10%
- A 25% increase in orders during evening hours from families, exceeding the target of 20%
- Maintained the number of orders for their meals, which helped in the sustainability of the business..
Overall, our strategy helped Meli's Kitchen attract more customers during their slow hours and increase revenue.
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