Burgu’s is a burger joint that aims to attract the youth. They wanted a logo that was vibrant, youthful, and eye-catching. They also wanted the logo to be representative of their approach to branding and to resonate well with their target audience.
Brainstorming:
We focused on creating a design that was simple, modern, and dynamic. We also considered the company's target audience and preferences when selecting the color scheme. After several rounds of brainstorming, we decided on a color palette that included yellow and black.
Design Concept:
The concept for the logo was to embody energy and vibrancy to attract the youth of Karachi. We wanted the logo to convey the message of happiness and excitement. To achieve this, we designed a logo with a dynamic font that exudes energy and enthusiasm. The use of yellow and brown colors symbolizes happiness, vibrancy, and a grounded base.
Final Result:
The result was a logo that perfectly captured the essence of Burgu’s brand. The font selected for the logo is full of energy and embodies dynamism, making it eye-catching and engaging. Our design successfully captured the essence of the client's brand, and the client was extremely satisfied with the outcome.
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