Metro Medical Center had a fully functional hospital, diagnostic lab, pharmacy, and blood bank but lacked public awareness. They approached us for a branding and logo design project. They wanted a logo that would convey their commitment to providing complete medical solutions to their patients, while also showcasing their professionalism and expertise in the healthcare industry.
Brainstorming:
We focused on creating a design that was simple, modern, and professional. We also considered the company's target audience and preferences when selecting the color scheme. After several rounds of brainstorming, we decided on a color palette that included hues of red.
Design Concept:
The concept for the logo was inspired by the first aid symbol, which represents the provision of immediate care. We combined this with an abstract repetition of the name of the brand to create an eye-catching emblem that incorporates both the name itself and the service the brand provides. The color scheme of hues of red was selected to represent the urgency and importance of the medical services provided by METRO.
Final Result:
The result was a logo that perfectly embodied METRO's brand identity. The simple yet striking design of the first aid symbol with the abstract repetition of the name "METRO" in a modern font conveys the message of the brand's commitment to providing complete medical solutions to its patients. Our design successfully captured the essence of the client's brand, and the client was extremely satisfied with the outcome.
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