Moongphali is a startup that offers a snack made from locally sourced premium quality peanuts. They wanted a logo that would convey the warmth and coziness of the snack and represent the high-quality ingredients used in the recipe.
Brainstorming:
We wanted the logo to convey a sense of warmth and coziness, so we focused on using warm tones in the color palette. We also wanted the logo to be playful and fun, so we chose a comical font that would resonate with the crookedness of the shape of the snack.
Design Concept:
The concept for the logo was inspired by the warmth and coziness of the snack. We wanted the logo to be simple and recognizable, so we decided to use an image of a peanut as the main element. The warm color palette of orange and brown perfectly complemented the winter vibe that Moongphali was going for.
Final Result:
The result was a logo that successfully captured the essence of Moongphali's brand identity. The dynamic font and playful peanut design element convey a sense of energy and fun, while the color palette of brown, emphasizes happiness and vibrancy. The final design is both unique and visually appealing, making it stand out in the market.
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