WOW - FAST FOOD is a restaurant located in the food courts of malls. They approached us for a branding and logo design project. They wanted a logo that represented their brand values and highlighted the variety of cuisines they offer.
Brainstorming:
Our team started the design process by brainstorming ideas for the logo that would reflect WOW - FAST FOOD's values and services. We also considered the company's location and target market when selecting the color scheme. After several rounds of brainstorming, we decided on a color palette that included orange, and grey.
Design Concept:
The concept for the logo was inspired by the variety of cuisines WOW - FAST FOOD offers we designed a logo that features both English and Urdu text, with the Urdu letter (و) pronounced as "wow" in English, which is also the brand name. Additionally, the logo incorporates illustrations of a burger and a barbecue skewer, representing different types of cuisines. The use of black and orange creates a sense of excitement and urgency that is perfect for a fast-food brand.
Packaging Design:
Along with the logo, we also designed the packaging for WOW - FAST FOOD's takeout containers. We also added some playful elements to the design to appeal to the younger target audience.
Final Result:
The result was a logo and packaging design that perfectly embodied WOW - FAST FOOD's brand identity. The simple yet creative design of the logo with the mix of English and Urdu text and illustrations of different types of cuisines conveys the message of the brand's diverse range of food options. The packaging design adds an extra layer of appeal to the brand and makes it stand out in the crowded food court of malls. Our design successfully captured the essence of the client's brand, and the client was extremely satisfied with the outcome.
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