Iqbal Hypermarket LLP is a hypermarket store. They approached us for a branding and logo design project. They wanted a logo to showcase their brand's connection to its parent company, Dominion the Grand. They also wanted a logo that would be eye-catching, modern, and appealing to their target audience.
Brainstorming:
We focused on creating a design that would convey the connection between Iqbal Hypermarket LLP and Dominion the Grand. We also considered the client's target audience and preferences when selecting the color scheme. After several rounds of brainstorming, we decided on a color palette that included blue, pink, and yellow.
Design Concept:
We wanted to incorporate the parent company's brand elements into the new logo to showcase the connection between the two companies. To achieve this, we designed a logo that featured the letters "I" and "H" in the company name, with three color bars placed inside the "B" to represent Dominion's memento. The letters "I" and "H" were stylized in a modern font, with the tagline "Hypermarket" written below in a simpler font.
Final Result:
The result was a logo that perfectly embodied Iqbal Hypermarket LLP's brand identity. The use of blue, pink, and yellow colors creates a sense of fun, and modernity, and appeals to the target audience. The incorporation of Dominion the Grand's brand elements into the logo successfully conveyed the connection between the two companies.
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